The Nike store project is located in Tehran’s Palladium Shopping Mall, one of the most prominent shopping malls in Tehran, covering about 600 square meters over two floors. Its strategic position, size, and variety of products make it one of Nike’s most significant stores in the region.
The design process followed the brand’s standards while introducing creative solutions for layout, architectural elements, lighting, and operational details, ensuring a distinctive yet compliant retail environment.
A key feature of the store is the suspended metal staircase connecting the two floors. Its contrasting painted underside and adjacent tall dark wall, which screens promotional videos, create a visually striking and immersive experience for visitors.
Lighting design was carefully tailored to showcase products in their natural colors, with custom fixtures enhancing the store’s dynamic atmosphere. Overall, the project demonstrates a successful balance between creative architectural expression, brand consistency, and functional, high-quality space for both visitors and staff.
